Is Church Marketing A Sin? Part Two

In part one of “Is Church Marketing a Sin” I talked about if the problem of marketing a church is wrong or a sin. While I came to the conclusion that marketing in and of itself is not sinful and that the Bible verse I have heard used in arguments against this topic doesn’t [...]

How do you reach your target audience?

This question and request came from Becky who happens to be a talented designer and a wonderful friend of mine.
I’d love for you to talk about “targeted marketing.” I’m working with a church who doesn’t have a clear vision of who they are trying to reach and what interests, motivates, or captures the attention of [...]

What’s Your Question about Church Branding or Marketing?

I’m always looking for new topics to post about or to discuss and I’ve noticed some interesting key words that have lead people to this blog. So I am going to throw the ball onto your court.
Do you have specific questions or interests that you would like to talk about when it comes to [...]

The Absolutely Best Branding Tip for Churches

I thought about writing a 5 step program or seven point bulleted list on great tips for branding or marketing your church but here’s what I decided – one main point is what you really need to know. Do you want to know what that is? Then read on…
I’ve primarily been helping churches to [...]

Your brand identity is not a trend (or it shouldn’t be)

I just read a post by Ryan Imel over at Church Communications Pro about “Make Your Church Logo a Flexible Logo” and I think Ryan has some great ideas but I would disagree on some of his points.
First, branding is not a trend that we change like dirty underwear. The reason John Deere, Coke, [...]