How do you reach your target audience?

This question and request came from Becky who happens to be a talented designer and a wonderful friend of mine.
I’d love for you to talk about “targeted marketing.” I’m working with a church who doesn’t have a clear vision of who they are trying to reach and what interests, motivates, or captures the attention of [...]

An Unscheduled Stop to The Emergency Room

Wow! What a Monday!
This weekend I had a big flair up with a common chest pain that I have had on and off the last year but for some reason this time it just felt different.  I had also been feeling nauseous a lot and even though I look pregnant at times I [...]

What’s Your Question about Church Branding or Marketing?

I’m always looking for new topics to post about or to discuss and I’ve noticed some interesting key words that have lead people to this blog. So I am going to throw the ball onto your court.
Do you have specific questions or interests that you would like to talk about when it comes to [...]

Dealing with Integrity Issues?

A while back I received a book that I wanted to refer to others but quite honestly forgot to do.
Deadly Viper: Character Assassins by Mike Foster and Jud Wilhite is freaking awesome! I admit that the design is really cool and I only wish I would have thought of the idea first! Anyways, [...]

The Absolutely Best Branding Tip for Churches

I thought about writing a 5 step program or seven point bulleted list on great tips for branding or marketing your church but here’s what I decided – one main point is what you really need to know. Do you want to know what that is? Then read on…
I’ve primarily been helping churches to [...]