Wikipedia: Brand

I thought I would post the meaning of “brand” from Wikipedia just for future reference and later discussions.
A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by [...]

Stupid Marketing!

I just received a “Christmas card” in the mail from someone in Chicago, Illinois.  It was hand addressed (a great tool in direct mail by the way) and as I opened it I kept trying to remember who I knew from that state.  After I pulled out the card I noticed it was an advertisement [...]

Master Over Your Domain

Are you a domain name junkie?  I am!  I get more ideas than I can possibly ever chase and every idea causes me to begin the search for another domain.  I currently own 45 domain names…you might say that I have an addiction.  The problem is not that I have many great ideas and that [...]

A Few Web Development Resources

I have talked with many pastors and church planters who don’t know where to begin when it comes to website development and design.  There are so many companies to choose from and I find new sites daily that are offering web design services – some are great, but a majority of them are really bad.   [...]

The Power of a Name

Does the power of a branding a name work?  How about product or category positioning?
I braved the holiday mobs the other evening to get my shopping done (which is a miracle because I usually wait until the 23rd or 24th) and decided to buy a new digital camera for my wife.  I did a little [...]