There are many of us who have heard stories of businesses and people that have paid for the development of a website thinking it would generate unlimited amounts of revenue, droves of visitors, or an amazing increase in profits – only to be hugely disappointed. Some of these unfortunate souls spent their retirement, kid’s college funds, or complete savings to finance a grand money making venture thinking that if they “just built it, they would come.” Instead they went broke and their dreams were shattered. There was a lot of carnage in the dot-com bust…and it is still happening today!
Churches aren’t exempt from this scenario either. Maybe a church isn’t trying to increase profits or revenue, but they still have to interest their target audience in their ‘product.’ [Plus more consumers are experiencing a church on the web before they actually visit these days]. Churches have also invested in web sites only to discover that their sites have failed as well. So what has been the problem? Why don’t web-sites work?
I am going to share Five Reasons Why Websites Don’t Work over the next few days and even though websites and technology continues to define and redefine itself, these 5 Reasons will be important for some time to come.
Filed under: Church Branding, Church Marketing, Church Websites
