A Visitor’s Perspective: Sin #2

I started a post yesterday discussing the “The 7 Deadly Sins” church plants make when launching their church and that will have a major impact on whether your guests will have a positive or negative experience with your church brand. The second sin that is usually committed and that is extremely frustrating to a [...]

A Visitor’s Perspective: Sin #1

I want to discuss “seven deadly sins” that I have seen church planters make when starting their churches and that can have a profound impact on the experience a new visitor has and the health of your church. We have heard that if a person has a bad experience with your product, service, [...]

Church Marketing Matters

“If you care about the future of your company, your non-profit, your church or your planet, marketing matters.  Marketing matters because whether or not you’re in a position to buy a commercial, if you got an idea to spread, you’re now a marketer.” – Seth Godin, All Marketers Are Liars.
I like that excerpt from Seth [...]

Get more than ONE percent!

Direct Mail. Almost every church or organization uses it. We’ll send postcards, brochures, invites, announcements…in the hope that we get someone to respond, or visit, or buy. We’ll even send them when we have been told that we will generate less than a 1% return on investment (ROI). Amazing.I agree [...]

Be Bold. Be Strong.

I love the Acts 29 Network. Not because they are one of the fastest growing or most recognized church planting organizations, or even that it is lead by Mark Driscoll who is an outstanding (sometimes controversial) preacher. These are great things but what I love about Acts 29 is their “brand”. [...]